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Interesting article on Zappos

May 20th, 2008 . by Fred
http://discussionleader.hbsp.com/taylor/2008/05/wy_zappos_pays_new_employees_t.html

I ordered from them just once, and it was painless and great. Though I didn’t run into any problems. In fact, its due to their brand name that when I recently bought shoes (and for those who have tried to help me with this, know the ordeal) that I didn’t even check out other places. I plan on buying my next pair from them too.

Here’s the interesting thing about websites. People aren’t just looking for the perfect deal, there is a large number of people who will pay a little extra for that little extra. Zappos is just one example.

I remember only a few years ago when newegg was a small website, but they were good. They built up a loyal following among the hardcore. Now they are a huge site. It all has to do with finding your niche and then never letting people down.

Still working on my secret project for MediaWhiz, will update with more on specifically customer service when I can reveal more.