http://www.google.com/press/pressrel/20071220_doubleclick.html

Personally, I have been waiting for this to finally happen.  Its exciting just to be able to compete against such a giant in the industry.

This post by Nicholas Carr is the best post I’ve seen on Knol.

Wikipedia is a very funny thing. I guess I’m actually late to the boat on it. It is a great place to find information on pretty much anything. When I was curious about a football team, Wikipedia answers my question. Video game? Wikipedia. Pretty much anytime I’ve really needed to find an answer, I have found Wikipedia to be one of the top hits. Its to the point that I now add “wiki” as an addition to my searches in order to get the wikipedia result. In many cases, Google is now just my portal to Wiki.

The more interesting question is going to be for Wikipedia, which is, what now?